Event: The Content Crisis- Driving Down Customer Acquisition Costs
It’s been a little while since I’ve posted on this blog- but I felt it was time to give an events update as there is some really good stuff happening and readers don’t seem to be getting the best of me these days…
Probably the hottest topic in SaaS is Sales and Marketing- nothing defines success in SaaS as much as how cheaply you can acquire a customer for- Customer Acquisition Cost (CAC) as we often refer to. Those of you that track the space like I do will probably be aware of the major moving parts- especially content, but it’s great to have a workshop brought together to make it easy to digest and get you away from your email…
There are three forces that impact marketers have not seen since the early proliferation of the Web: the growth of social media, the ubiquity of mobile devices, and the embrace of entertaining online. The change in audience expectations are changing and putting unprecedented pressure on B2B marketers.
Presenting at the event are analysts Sirius Decisions, M62 Communications, Brainshark and me. You probably will have seen their work- Sirius are one of the few analysts that work at the intersection between Sales and Marketing, M62 are one of the leaders in presentations- how to be more effective and Dave from Brainshark is presenting on the challenge for marketing to create relevant marketing for the various stages of the buying cycle.
The Content Crisis: Three forces making your B2B marketing content irrelevant with presenters from the US and UK- brought to you by Brainshark- tomorrow -Wednesday October 20th from 8:30-10:30 a.m. at the Charlotte St. Hotel in Bloomsbury/London.
I’m a last minute addition to the bill talking about cloud computing- so apologies for the late notice.
For those of you that haven’t heard of Brainshark, they’re an interesting SaaS company- their service enables the rapid creation of on-demand rich-media presentations and have recently gone freemium…. (my.brainshark.com) Hosting the event is their Director of Customer Community, Irwin Hipsmann who leads their community and retention programs- if you’re looking into either of these for SaaS- he is a superb person to get to know.
If you would like to attend the breakfast seminar or learn more about the topic, please contact firstname.lastname@example.org
On Thursday I’m presenting at IPEXPO in London- The Secrets of Successful Cloud Adoption: what they don’t tell you. and I’ll be at SIAA OnDemand Europe for the next couple of days- if you’re around- it would be great to talk to you.
For those of you that can’t make it in person to any of my events- then here are some decks for you: